April 2nd, 2012

New custom homes in Arbor Heights, Portland

Categories: Custom Homebuilders | Tags: ,

Arbor Heights is one of the most desirable Portland neighborhoods on the west side, and Arbor Custom Homes is building in the area. Arbor Heights is a single family neighborhood zoned for the Jacob Wismer Elementary, Stoller Middle, and Sunset High School.

With close proximity to the Claremont Golf Course, Bethany Village, and Tualatin Valley Parks and Recreation Center, Arbor Heights is a fantastic location. There’s a community pool and playground, with basketball courts and picnic tables, and they are just minutes away from downtown Portland.

The 3 and 4+ bedroom homes have the exceptional floor plans and quality finish details you can expect from Arbor Custom Homes. This neighborhood has classic and manor style homes with generous lots and nicely landscaped lots. Prices range from the $509’s to $639’s and the square feet from 2,787 to 3,938. Arbor Custom Homes offers five move-in ready homes in Arbor Heights as well as seven customizable floorplans.

To reach Arbor Heights at NW 133rd Avenue, take Hwy 26 to NW Bethany Boulevard/Cornell Road exit. Going north on NW Bethany Blvd, take a right on NW Laidlaw Road. The information center is on the right. Please call for a showing at (503) 610 3200. If you are looking for a custom home in Arbor Heights, Arbor Custom Homes would love to be your builder.

March 28th, 2012

Quality photography for custom homebuilders

Categories: Custom Homebuilders | Tags: ,

Which house are you interested in?

Photographs are an extremely important part of your website for the potential client. They grab attention from the first look, illustrating specials and favorite examples of your custom homes on the front page. The right picture could be the decisive factor between a homebuilder looking further around your site, and leaving for a competitor’s.

Photographs also provide information. They show off your skill at constructing exteriors and designing interiors. Pictures are an excellent way to show off a particular design feature or detail you’re especially proud of. They give clients an impression of the scope and quality of your homes. Clients are often looking for a particular design style, which they’ll want to know if you can provide.

You’ll also want to show off your models and move-in ready homes. Offering floorplans, model types, and exterior shots are a great way to fully inform the client. The more pictures the better, especially if they are available together in a gallery for ease of browsing.

Having photographs is undeniably important. What about their quality? There’s a lot to think about when photographing homes. The right angles, lighting, and background details can make the difference between a beautiful-looking home and a subpar one. The better the picture, the better the house appears, and the more likely a client is going to be to stop and look at it. The better the picture, the better of a chance you have to sell that house. But composing those shots can be difficult.

Consider hiring a professional photographer for your luxury custom homes. They can turn a snapshot of a house front to a beautiful composition of an airy, well-light room, or glowing mahogany study, or color-drenched facade. The right photograph can turn the right house and you into the right relationship between client and custom home.

March 28th, 2012

The importance of the right website

Categories: Custom Homebuilders | Tags: ,

Did you know that 80% of homebuyers search online for homes? A professional website is crucial to attracting potential customers and to get an edge over competing companies. The right website will have the design and photographs, ease of navigation and search, and the arrangement and quality of information that is right for your customers and your company.

The first thing to think about is data. Clients will want to look at foorplans and pictures before they go see the homes in person. The ability to print plans, or save houses across the site, are excellent additions that can make your site stand out as useful and inviting. Have a balance between photos and numbers. Some people are more visual and will want a tour – even consider video tours  – while others will want to crunch text. Quality photographs make a big difference to the potential client, in seeing the type and quality of custom homebuilding you can provide.

Clients are focused on looking for a home, not looking around a website. Make your site as easy to navigate as possible: organize by model, floorplan, community, and anything else you think the client could use. Likewise, an optimal site should be searchable by categories like neighborhood, price range, and number of rooms.

After you’ve interested a potential homebuyer, provide plenty of information about your company. Along with a clear contact page, interest list forms or additional information request forms will help start a conversation. You’ll also want an About page. Offer specific information about your company. Everyone can (and will) claim interest in customer service, design, and quality. But your special sales, commitment to energy efficiency, interior design plans, and testimonials are all yours.

All of this is important to a good website, but it is enough? The design and quality of a website reflects, in many people’s minds, on the quality of the business and their homebuilding design potential. Fairly or not, a graphically inferior site can turn people away. A website that’s difficult to use, poorly designed, or outdated can make that snap judgement of surfing online a cause to click away from you. Keep in mind, too, how quickly technology changes. A fantastic site for 2005 may not be sufficient or look fashionable in 2012. With so many people looking online for their custom homebuilding, a quality website is an important investment to make.

If you would like more information on homebuilding websites – including mobile sites, SEO, and email marketing – Builder Designs offers custom homebuilder website design.

March 27th, 2012

J. Patrick Homes in newly open Parc Lake Estates

Categories: Homebuilding | Tags: , ,

Looking for a custom home in Houston, Texas? J. Patrick Homes is now building in Parc Lake Estates. Off highway 249, Parc Lake is a gated, enclave lakeside community. With waterfront lots and a forested backdrop, Parc Lake offers comfort and convenience. Walking and nature trails overlook a community park with a gazebo and pier atop the lake. Nearby amenities include the Willowbrook Mall, Cypress Creek YMCA, and three golf courses, including Blackhorse Ranch. There is easy access to Methodist Willowbrook Hospital, North Cypress Medical Center, and Cy-Fair Hospital, and Parc Lake is inside the Cy-Fair high school and Hamilton middle and elementary school zones.

J. Patrick has two move-in ready homes in Parc Lake and 15 available plans starting in the 350’s. They are also happy to customize any floor plan, which are well known for their spacious rooms and wide-open views. J. Patrick is leader amongst Houston homebuilders for their commitment to design, quality, and luxury.

February 8th, 2012

Welcome to Custom

Categories: General | Tags:

Custom will be the ultimate resource for custom homebuilders in North America. Check back soon as we continue to improve the website and add Homebuilders and resources to the directory.

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