May 3rd, 2012

The virtual face of your company

Categories: Custom Homebuilders, General | Tags: , ,

As a custom homebuilder, you develop a close relationship with your clients. What kind of unique quality and emotion do you bring to them? Is it a superb professionalism, or perhaps a warm familiarity? It’s important to have a website that reflects your company’s personality. This is a crucial touchstone for any business, but especially for the custom homebuilder, who will have such a long-lasting relationship with buyers. Remember that the far majority of homebuyers find their home online!

Human-Computer interaction is where the elements of computer science, behavioral science, and design come together. Often called interface design, the right website can influence the user through emotional reaction – the same way two people would interact. When it’s done right, the personality of the product will override the computer’s inanimate coldness.

What does that mean for you, the custom homebuilder? Homeowners need to know your trustworthy. Your website needs to convey the same openness as if they were stepping into one of your show homes. You want to create a feeling of invitation, and offer information that’s readily accessible and easily organized. A poor website makes many people assume the product, and company, are equally inferior.

A designer will know all about the architecture of a site, and how to orchestrate it just perfectly for quick information and fantastic user experience. What you bring to the table is the knowledge of your audience! What makes people interested in your custom homes? Is it your luxury features, or green building, or years of experience? The right web designers can create the right influence and feel for your website.

A powerful website is full of personality, that will meet people face-to-face and win their trust. It should also be easy to change, when new communities are opened up or new floorplans drawn. And you need a way to immediately reach back to an interested homeowner and create those sales. Builder Designs offers that website and those designers. With our specialized graphic user interface, and years of experience in homebuilder website design, we can create the website that works best for your company and your potential homeowners. Interested? Contact us and we’d be happy to share the details.

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